Zerega on Instagram: “Meet the Founders: This is Gelila & Henok! They are young entrepreneurs with a passion for their East African culture. They wanted to incorporate the traditional hand stitched designs found in “Habesha Lebse” into everyday accessories. These designs stitched on the edges or middle of traditional wear are called “Telete”. Infusing “Telete” across diaspora is stretching our culture way past Ethiopia/Eritrea. Bringing business back into our communities by hand making all of our products in Ethiopia, is a rewarding experience. We want to put money back into our people while spreading the beauty of our culture across the world.”

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